"If you can give a group of people something in which they can participate and be creative, it really does start to motivate. It's about doing things that bring people together and giving them the opportunity to learn a new skill at the same time."
From 'Marketing Business', the magazine of the Chartered Institute of Marketing.

and they can incorporate team-based quizzes and competitions, blind tastings or wine dinners. They work because they:

• Stimulate conversation and interaction between groups and nationalities
• Help teams or individuals reach decisions based on sensory analysis and critical evaluation
• Maximise the use of all the senses
• Improve self esteem
• Create a convivial atmosphere, and
• Advance wine knowledge and experience.

Wine is no longer seen as a vice; recent research even shows it can be good for you!

©2000-2006 Richard Bampfield MW